Radio Script drafts

Draft ad 1:

(background music start)

Struggling to find a Fitness magazine that works for you?


Want to know more about what you can do locally to get into shape?


Its time…

To get “TRIM”

(change in background music)

London’s premier fitness magazine

Gyms, boot-camps, classes, healthy eateries – everything you need to get you motivated right round the corner from you

Not convinced?


This months issue even comes with free protein!

get yours from your local newsagents for only £2.99 today

Draft ad 2:

(sound of busy city)



There’s a revolutionary fitness magazine right under your nose – made just for you!


(background music start)

London’s premier fitness magazine

Amazing content on local facilities, classes, personal trainers and anything else you could possibly need to kick start your fitness lifestyle!

Lets get London trim! Grab our 25th anniversary issue from your local newsagents shelves today!

Special promotional price only £1.99

(music stop)

go on! go get TRIM



Music Research

I like this one because its in an upbeat minor key with changes in tone and style throughout to keep it interesting and that would work with my voice over. However it may be a bit too light for a London fitness magazine as it doesn’t really have the motivational feel I am looking for with my Radio advert.

I like this one because its relaxing and upbeat. It has soft tones to in which means it would sit nicely in the background behind my voice over for my advert. At some points it feels a bit too musical for background music as it is quite busy at times which may overpower my voice over.

I like this one as it has a modern techno feel to its style which would be suiting for a modern London fitness magazine as I feel it would appeal to my target audience. However this piece of music includes speech “Preview” and its original website so would not be appropriate to use for my radio advert.

I like this piece of music as it also had a modern techno feel to it, similar to the kind of music people tend to listen to in the gym so it would have fitness connotations to the listener. I like that it is not too over powering so it would lay nicely behind my voice-over. It has changes in tone and an initial build up which works well for radio adverts as they tend to build up to the central point of the advert. I will use this music for my advert.